Pay Per Click Advertising with Google AdWords

The most effective way to advertise your business is with PPC (or pay-per-click) advertising through Google Adwords.

Learn how much it costs, how effective it is, and how to set it up.

It is the fastest way to get on the first page of search results, and it is also the most cost effective way to advertise your business.

Traditional advertising uses a blanket approach that shows your ad to as many people as possible. The problem is, you are paying to advertise to a bunch of people who don’t care, and only a few who do.

With Google Adwords, you only pay when a targeted lead clicks through to your website.

 

What is Google Adwords?

When someone searches for something related to your business, Google displays what are called “sponsored links” on the top and beside the search results. These are paid advertisements through Adwords.

You can choose the search terms or “keywords” that will display your ad, along with what your ad says, where it links to, and how much you want to pay for each click.

How Does it Work?

A successful Google Adwords campaign contains multiple ad groups, ads, keywords, and landing pages.

The key to a successful Google Adwords campaign is to target each of your potential customers with exactly the keywords they are searching for.

For example, if you sell cameras, you don’t want to just create one ad that says “We sell Kodak, Canon, SLR, point and shoot, Polaroid, and more,” and then just send everyone to your homepage.

You want to have one ad group for Kodak, one for Canon, and one for SLR, each with separate ads, keywords, and landing pages.

How Much Does it Cost?

You set your daily budget, and your maximum cost per click, so really the cost is up to you.

However, you need to be competitive, so to get the best ROI you need to be in the first 5 search results. The cost of this varies for every business.

The good news is, as you go the amount you spend to get the same results can actually decrease.

Should I Pay Someone to Set it Up For Me?

To get the maximum ROI with Google Adwords, you need to build multiple web pages, do extensive keyword research, write effective ads, and do consistent maintenance to improve everything.

Setting up your own Adwords Campaign is possible, but it is almost a guarantee that you will be paying too much per click, and you won’t be converting as many customers as you could be.

A professional can help you:

• Spend less per click
• Convert more sales
• Save time & money

Although there is an initial setup and maintenance fee, you will most likely make this back quickly, and then you will reap the benefits for years to come.

Launch Button Adwords Setup & Maintenance

If you want to get more traffic to your website with an Adwords campaign, we can help.

Pricing starts at $499 every 2 weeks, 3 months minimum. Ad spend is not included. (Why 3 months? Your costs, ads, and keywords cannot be optimized without at least 3 months of data to work with. Any less and we would be doing you a disservice.)

This includes multiple ad groups, keyword research, effective ad copy, custom landing pages, analysis & optimization.

Adwords campaigns are especially effective when combined with natural SEO, ask us how.